Upright stems bear its daisylike, 5" wide flowers, which are a beautiful golden yellow with contrasting dark button eyes. These attention-getters reliably burst into bloom from midsummer until fall's first frost. Prized for its modest stature, Goldsturm is lovely in mass plantings and fresh-cut arrangements. Resilient to deer, and unfazed by heat or drought, this plant is a magnet for garden pollinators. A 1993 recipient of the prestigious RHS Award of Garden Merit.